From India to Indonesia, Asia is booming. According to the OECD, it will remain the world’s fastest growing region for at least another three decades. The burgeoning middle class is already reshaping the international economy: millions of newly empowered consumers are driving demand for digital innovations, luxury products and professional services. From hospitality to healthcare, Asia offers unprecedented opportunity.
For foreign executives and entrepreneurs, the market is undeniably attractive: capturing even a sliver of it represents great reward. Especially for young western companies with ambitious investors, expansion into Asia can seem like a foregone conclusion.