Turning Big Data into Big Wins

The marketplace is abuzz with talk of “Big Data.” From the techie to the layman, most view big data, and analytics generally, as the solution to all business challenges. But is it really? And how can companies use it to improve their organizations?

Simply put, the term big data relates to extremely large datasets that are too big and too voluminous for traditional software to analyze. The value in doing so, as proven by both boutique and top tech firms, could yield game-changing insights into consumer and organizational behavior.