With one of the largest and most mature economies in the world, Japan is an attractive market to do business in. The Japanese market is characterised by consumers with high levels of disposable income who are drawn to premium, high-end goods and services. Japan also boasts a highly developed, modern infrastructure of roads, highways, railroads, subways, airports, harbours, warehouses and telecommunications for the distribution of all types of goods and services.
While there are many strategic advantages to investing in Japan, there are challenges that US businesses may face when expanding into this market. These challenges include large amounts of local or third-country competition, regulatory hurdles and cultural factors. Any business entering Japan will want to work with a consulting partner with local expertise to develop an expansion strategy that addresses these factors.