From India to Indonesia, Asia is booming. According to the OECD, it will remain the world’s fastest growing region for at least another three decades. The burgeoning middle class is already reshaping the international economy: millions of newly empowered consumers are driving demand for digital innovations, luxury products and professional services. From hospitality to healthcare, Asia offers investors unprecedented opportunity.
However, venturing into any new market can also be incredibly daunting and is not a decision to be taken lightly. Asia is an exciting, thriving market but it is not without its challenges! It is necessary to understand that there are clear cultural and language barriers—and also different rules and expectations for operating a business.