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Customer profile:

Niantic is a software development company formed in 2010 as an internal start-up within Google. In 2015, Niantic spun out of Google as an independent, private company with US$35 million in Series-A funding from The Pokémon Company Group, Google, and Nintendo.

It is best known for developing and publishing the hugely popular augmented reality mobile games, Ingress and Pokémon GO. Pokémon GO has been downloaded over 800 million times and has 147 million monthly active users as of May 2018. At the end of 2017, Niantic also announced the development of Harry Potter: Wizards Unite, based on J.K. Rowling’s Wizarding World.


Japan, USA


Mobile applications, mobile games, augmented reality games

Key services:

Customer since:


Niantic and Tricor

Enabling Niantic to Pokémon GO GO GO

Niantic, based in San Francisco, California, was looking to open its first subsidiary overall – a Japanese office located in Tokyo’s Minato ward. John Hanke, Niantic’s Founder and Chief Executive Officer said the Japanese location would serve “to accelerate the development top-level real-world games and a platform built around augmented reality and mapping.”

With an ambitious schedule to adhere to, Niantic needed support with setting up their business entity, transferring employees and establishing relationships with Japanese partners – all in time for the launch of their location-based, augmented reality mobile game, Pokémon GO.

Niantic engaged Tricor to incorporate their business entity in Japan, thereby mitigating risk and ensuring compliance with local laws and regulations. Tricor’s expertise was necessary to navigate the layers of bureaucracy and liaise with multiple government organisations, including the ward office, local tax office, regional tax bureau, Legal Affairs Bureau of the Ministry of Justice, Labor Standards Inspection Office, Japan Pension Service and the Public Employment Security Office.

Tricor also relieved the administrative burden of multiple back office functions and provided a fully serviced office that allowed Niantic to hit the ground running.


  • Company Formation & Business Establishment
  • Corporate Governance & Administration
  • Governance, Risk & Compliance
  • Serviced Office Space

Niantic’s Japanese arm was established within 10 days. All timelines were met, despite an extremely tight schedule. With Tricor’s support, Niantic was free to focus their time and efforts on launching what is now a global phenomenon and one of the most successful mobile applications in history.

“Tricor exceeded all of our expectations and were able to deliver comprehensive solutions to our complex needs in less than two hours,” reported Lenette Posada Howard, Niantic’s Vice President of Operations. “We are impressed!”

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