Tricor Group Appoints Karen Cheung as Group Director of Business Development for Trust & Corporate Services

Sep 23, 2019

Tricor Group (Tricor), Asia’s leading business expansion specialist and provider of integrated business, corporate, investor, human resources and payroll, corporate trust and debt services, is pleased to announce the appointment of Karen Cheung as Group Director of Business Development for Trust & Corporate Services based in Hong Kong SAR.

Reporting to Tricor’s Group Chief Commercial Officer, Karen will be responsible for driving the development, promotion and sales for Tricor’s comprehensive range of corporate and private client solutions. Tricor’s Corporate and Trust Services group provides organisations and high net worth individuals (HNWIs) with practical solutions in corporate maintenance, management as well as asset protection and succession planning. 

Prior to joining Tricor, Karen served as Head of Business Development at Vistra Hong Kong where she worked with Chinese companies and HNWIs on their family and business needs. She has over 12 years of experience in working with clients from incorporation all the way to IPO, and her priority is to work closely with clients, intermediaries and delivery teams to ensure the design and implementation of seamless solutions and most importantly, client satisfaction. Karen is especially passionate about working with Chinese clients and building long term relationships that lasts – helping different generation to find balance and harmony between their business and personal needs.  Karen is an avid promoter of simplified bundled corporate and succession planning solutions that are easy to understand and take on by Chinese clients.

Lennard Yong, Tricor Group CEO, said: “We are pleased to welcome Karen Cheung to our team. Karen brings extensive experience in servicing corporate and HNWI clients with asset protection and wealth management solutions. We believe her addition will advance Tricor’s standing as a leader in trust and corporate services, instilling confidence and building long-lasting partnerships with clients as they navigate offshore structuring needs and conduct complex transactions.” 

Karen holds a Bachelor of Arts in Globalisation Studies from the University of California at Santa Barbara. She is also a TEP member. She speaks fluent Cantonese, English and Mandarin.

For more information, please contact:


Sunshine Farzan

Tricor Services Limited

Group Head of Marketing & Communications

Tel: +852 2980 1261



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Topics: Life at Tricor, Tricor Business Entities, Solutions, Corporate Services, Corporate Trust & Debt Services, Tricor Group, Tricor News & Events, Appointment, Announcement, Business Development

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